Finding General Market Data
SOURCES
- Private Companies: (CBRE, JLL, Collier)
- Public Entities: (ARC, Cities, County, State)
- Search Engines: Google
- AI: ChatGBT
1. Regional Market Overview (Macro Market Analysis)
Purpose of Analysis
This section summarizes regional economic and demographic trends that influence demand for the subject property and supports the appraiser’s Highest and Best Use and marketability conclusions.
Geographic Definition
The regional market area is defined as:
[Metropolitan Area / County / Economic Region]
Economic Overview
-
Major employment sectors: [List key industries]
-
Recent job growth trends: [Upward / Stable / Declining]
-
Infrastructure or development drivers: [Transportation, airport, universities, etc.]
-
Interest rate and capital market influences (if applicable)
Analysis Commentary:
Explain how population change affects demand for the property type.
2. Demographic Trends Relevant to Property Type
Age Distribution (When Relevant)
-
% population age groups
-
Trends supporting housing, retail, or senior living demand
Household Characteristics
-
Household size trends
-
Owner vs renter ratios
-
Housing affordability indicators
Income Levels
| Income Range | % of Households |
|---|---|
| <$50,000 | |
| $50,000–$100,000 | |
| $100,000+ |
USPAP Note:
Demographic data is analyzed strictly for market demand and economic characteristics and is not intended to identify or evaluate protected classes.
3. Subject Submarket / Neighborhood Analysis (Micro Market)
Submarket Definition
The subject neighborhood is defined as:
[Radius, ZIP codes, Planning District, or Natural Boundaries]
Land Use Patterns
-
Predominant property types
-
Zoning patterns
-
Development density trends
-
Redevelopment activity
Market Activity Indicators
| Indicator | ||
|---|---|---|
| Median Sale Price | ||
| Rent Levels | ||
| Vacancy Rate | ||
| Absorption Rate |
Competitive Supply
-
Active developments
-
Pipeline projects
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Barriers to entry
4. Market Demand Drivers
Describe the factors influencing demand:
-
Population growth
-
Employment nodes
-
Transportation access
-
School or institutional presence
-
Retail or amenity clusters
Explain how these factors influence value — not just descriptive statistics.
5. Exposure Time & Marketing Considerations
Based on market data:
-
Typical marketing period: [X months]
-
Buyer/tenant pool characteristics
-
Liquidity of the market segment
6. Highest & Best Use Market Support
Summarize how regional and neighborhood data supports:
-
Current use
-
Alternative uses
-
Development feasibility
-
Risk factors
Example language:
Population growth and income levels within the defined submarket support continued demand for [property type], which contributes to the conclusion that the current/improved use represents the highest and best use as of the effective date.
7. Data Sources
-
U.S. Census / American Community Survey
-
Local Planning Department
-
Brokerage Market Reports
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MLS / CoStar / Real Capital Analytics
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Field Observation
Homework for Tuesday February 17, 2026
Read Appraisal Textbook - Chapters 5 - 8: 42 pages
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